CRM System

Our Customer Relationship Management (CRM) System is designed to collect, organise and manage customer information to help businesses in assessing and understanding their customers in an efficient way.

Bluecrystal Solutions CRM System Screenshot


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Customer Loyalty Management

Allows the business to tap into existing customers’ information to understand their customers’ needs. This helps improves customer relationship and retention, thus strengthen customer loyalty.

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Sales Force Automation

Helps to automate the business task of sales, tracks customers, sales history, identifying leads and opportunities pipeline which indirectly helps to boost sales.

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Marketing Campaign Management

Helps marketing team to target prospects, develop campaigns and manage leads.

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Analysis & Reporting

Information stored in the CRM can be analysed to gain a deeper understanding of their customers. The reporting tool turns data into valuable insights in identifying customer habits and interests which helps the business to engage with them effectively.

Benefits of CRM System

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Identifying your customers

Helps an organization to identify and target their key customers that generate income to their business.

Cost saving

CRM aids in centralising database which enables everyone to access and work on a single system, rather than keeping data on remote forms, which leads to less use of resources.

Better customer service

Business can interact with existing and potential customers by responding to requests and catering to customers’ identified needs. The attentive customer service provided leads to customer satisfaction.

Boost marketing and sales

With an in-depth knowledge of customers and the details of their transactions made, CRM aids businesses in customer engagement and therefore increasing sales.

Discovering new business opportunities

With the help of a CRM, your business can find untapped opportunities and prioritise leads that are highly likely to convert. This allows you to improve your products and services offered and win new businesses.

Manage your customers better with our CRM system